Generating Qualified Leads for Financial Services in China

According to the State Administration of Foreign Exchange, in April 2016, China’s foreign exchange (FOREX) was reported to be 10.71 trillion Yuan i.e. $1.65 trillion turnover in March. The FOREX reserve increased more than 60% when compared to 6.55 trillion Yuan, the previous month. Of the entire 10.71 trillion Yuan, a whopping 8.85 trillion Yuan came from the transactions of inter-bank FOREX transactions. This stands out to be mind boggling 82%!!

As there is increase in the number of investors in the Chinese market, the turnover is expected to increase. In the year 2015, china opened the overseas central banks and such institutions to show that the FOREX of china is transparent. Since then, it has accepted over 20 new overseas banks.

China’s Policies-

Trading in china is not easy. There are series of law and regulations that has been put up by the Chinese government to put a check on the Western market to conduct the FOREX trading business in China. In short, it can be said that China’s FOREX market is a hostile place.

The FOREX policies, norms, terms and conditions are complex. These are aimed at stopping any external country to business in China. It can be said, that Chinese market policies are very much different from the international models

China’s FOREX market is considered as the risky market. There is a huge possibility that there can be instability in the Chinese market or economy. Many Chinese nationals are involved in the FOREX market and each of it is prone to potential loss of people’s investment and savings

Chinese market carries out almost all the transactions in yuan rather than the US dollar. This shows the market strength of the Yuan and it is mean to show the strength of the RMB as it strengthens in the international market. Chinese policies are also meant to generate wealth in the local currency and give a financial strength to the domestic market.

Chinese Market: A Challenging One

With so many limitations, rules and regulations, it is obvious that the Chinese market is the toughest place to carry out the trading. However, it is not for those companies which have the right business licenses on Baidu. The limitations are placed on the advertising links rather than on the optimization of the search engine. This is the point where the highest quality and number of leads are generated. This is the reason why Baidu tops the list in terms of business development.

In spite of restrictions and stricter norms, there are many opportunities opened for those who can find a way through it. Putting stress on the website visibility in the natural search listing is the most sustainable and a long term approach that improves a FOREX company’s market.

As it is obvious, the FOREX market is very much tough in china. Let us now focus on the way how digital marketing and Search Engine Marketing help to succeed in this tough market.


Reputation plays a major role in placing yourself in the FOREX market. Also, to enhance the visibility and generate leads, you need to publish relevant articles that specialize on the industry and the blogs of the industries in china. The two things will help you to be posed as an expert- great conception and the relevance with the external links.

Money related Sector Development and Reforms

China’s money related framework remains bank-overwhelmed, with the state straightforwardly controlling the majority of the keeping money framework. Perceiving the significance of a superior money related framework for an enhanced allotment of assets inside the economy, the Chinese government has founded various changes as of late. Bank store and loaning rates have now been completely changed. Business banks can now set these rates openly, in spite of the fact that the PBC still sets reference rates to control banks. An unequivocal bank store protection program has been in operation since May 2015. This program is proposed to open banks to some level of market teach by supplanting the verifiable full protection of all stores by the legislature.

Turnover, a measure of exchanging volume, remains very low in both markets, notwithstanding. China has as of late lifted confinements on remote financial specialists’ investment in its security markets, which ought to enhance both the profundity and liquidity of these business sectors after some time.

China’s money related markets have enhanced in a few regards amid the most recent decade, however, there are still huge crevices, particularly as far as accomplishing adequately huge what’s more, fluid obligation markets. All the more significantly, the structure and nature of obligation markets will likewise should be enhanced to completely get ready for a cash utilized generally in universal monetary exchanges and save property. With generally low outside what’s more, government obligation positions, China’s obligation markets can on a basic level grow quickly without genuine danger to swelling validity or weakness to outer dangers. Successful direction of corporate obligation markets is a critical need, so these markets can grow without creating money related unsteadiness.

Top Resources about finance in China

  1. Chinadaily
  2. Marketingtochina
  3. NyTimes
  4. Lead generation in China

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